Will the REAL “Social Media Guru” please stand up! I sit here laughing! There are millions of hands in cyberspace raised. People jumping to their feet, an eruption of arguments about who wears the crown. Yet, I continue to laugh!!!
Everyone is in search for the number one spot of something. The hunger to be called the best is so insatiable that some claim it prematurely. They neglect the number ten spot that they truly hold and the current clients they earned along the way. All for a spot on a fictitious list! There are videos, books, and certifications that will teach you to be a “guru” in the field of social media. In fact, 8 out of 10 of those who claim the title are not gurus. A Guru is defined as an influential teacher or popular expert in a field. In social media, there are so many chiefs where are all the Indians?
It is definitely our duty as professionals to study and perfect our craft, the field does not matter. What matters the most is building our knowledge so that we may better serve our clients. Although, while all the ‘chiefs’ battle for the top spot there are entry level and experienced Indians scooping up neglected clients. Don’t get me wrong… I’m not saying the social media experts who have been the most successful have limited knowledge. There are experts who study the business and may or may not be a master of their trade. In their pursuit of a title that can allow them to charge ridiculous rates, they lose clients.
Remember to stay focused as you embark on the journey to becoming a guru. As a social media management expert, my goal is to satisfy my current clients by providing the best management and marketing strategy. To efficiently meet all of their needs while furthering my knowledge and building my client base. Shouldn’t that be the goal of most people? Yes. Goals are just idle words if we don’t do what we must to achieve them.
How many clients have you satisfied today?
What is the longest amount of time you have held a client?
What tangible reward has the guru label given you?
Whatever you consider yourself, guru, expert, or professional. The label is useless if we can not live up to it! What matters the most is client satisfaction and growth, your passion for the business. Continue to further your education and grow your business but be sure not to forget about the clients who make you successful.